O N T O A W I N N E R

LILY ALLEN'S new music video for her single "THE FEAR," is out from her upcoming album "IT'S NOT ME, IT'S YOU" (Feb. 2009), and we absolutely love it. The song & video are a play on the loss of reality and how some are willing to do anything to be accepted into the superficial world of fame ("I'll take my clothes off, and it will be shameless/'Cause everyone knows thats how you get famous.."). The video shows LILY in an "ALICE IN WONDERLAND," theme with first beginning in a modest trailor and then traveling to a grand mansion with rooms of dancing butlers, cupcakes, presents, and finally onto the front lawn with thousands of balloons and colors. The video is honest in it's message, and even though the theme is quite fairy tale-esque, we think she has begun to prove what she has been aiming for: "I wanted it to feel like it had some sort of integrity. I think I've grown up a bit as a person, and I hope it reflects that." Download THE FEAR below.

-The Fear